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SaaS benchmarks by category (12 October 2026)
Across 20,132 SaaS products in 25 categories, the median monthly plan price on public pricing pages ranges from $15 (Open source) to $49 (SEO). The table shows, per category, how many products publish pricing, what they charge, how customers rate them and — where at least five estimates exist — the median estimated monthly revenue.
| Category | Products | Public pricing | Median price /mo | Middle 50% | Rating (n) | Estimates | Median est. /mo | Median conf. |
|---|---|---|---|---|---|---|---|---|
| Productivity | 6,908 | 8% | $20 | $9–$50 | 4.84 (170) | 29 | $58K | 25 |
| AI | 6,663 | 12% | $29 | $10–$99 | 4.87 (204) | 40 | $59K | 25 |
| Developer tools | 3,651 | 10% | $25 | $9–$79 | 4.87 (78) | 13 | $46K | 25 |
| General SaaS | 2,902 | 14% | $38 | $10–$100 | 4.89 (82) | 15 | $39K | 25 |
| Marketing | 2,494 | 10% | $39 | $12–$99 | 4.81 (78) | 20 | $25K | 25 |
| Design tools | 1,753 | 9% | $20 | $9.99–$50 | 4.83 (41) | 8 | $45K | 25 |
| Education | 1,515 | 5% | $15 | $6.33–$49 | 4.81 (39) | 4 | — | — |
| Open source | 1,033 | 7% | $15 | $5–$99 | — | 5 | $25K | 36 |
| Social media | 911 | 9% | $19 | $9.97–$49 | 4.86 (24) | 2 | — | — |
| Fintech | 908 | 10% | $30 | $9.99–$99 | 4.85 (26) | 2 | — | — |
| E-commerce | 738 | 9% | $48 | $19–$99 | 4.76 (23) | 6 | $402K | 25 |
| Web apps | 712 | 5% | $24 | $7.95–$99 | — | 1 | — | — |
| Analytics | 545 | 12% | $29 | $9.99–$85 | 4.86 (19) | 7 | $8.5K | 25 |
| SEO | 538 | 15% | $49 | $19–$100 | 4.91 (12) | 4 | — | — |
| Sales | 443 | 15% | $49 | $20–$198 | 4.94 (12) | 5 | $583K | 42 |
| APIs | 419 | 12% | $20 | $7–$99 | — | 3 | — | — |
| Security | 412 | 10% | $45 | $12–$112 | — | 1 | — | — |
| Finance | 376 | 10% | $30 | $12–$94 | — | 1 | — | — |
| Business | 237 | 7% | $20 | $9–$69 | — | 0 | — | — |
| Web3 | 209 | 3% | $44 | $8.49–$138 | — | 0 | — | — |
| Crypto | 197 | 9% | $25 | $9.93–$49 | — | 0 | — | — |
| No-code | 190 | 15% | $22 | $9–$61 | — | 1 | — | — |
| Legal | 174 | 11% | $29 | $19–$99 | — | 1 | — | — |
| CRM | 162 | 11% | $20 | $10–$59 | — | 2 | — | — |
| Data | 43 | 19% | $39 | $29–$87 | — | 0 | — | — |
How to read this table
- Products: SaaS products tracked in the category (a product can be in up to three categories).
- Median price: median of all monthly USD plan prices found on pricing pages (9,252 tiers in total). Shown when a category has at least 10 such prices.
- Avg rating: average of ratings and testimonials published on product websites (1–5 stars), shown with at least 10 ratings. Website ratings skew positive.
- Revenue estimates: products in the category with a TrendLens revenue range. Medians are shown only with five or more estimates, and most estimates are low confidence — use them as orders of magnitude.
Method details: methodology. Want to test an idea against these numbers? Try the niche validator or the revenue calculator.