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How TrendLens estimates SaaS revenue

Short answer: TrendLens does not claim to know a company's exact revenue. It scans up to 19 public source types per product, turns the usable signals into a monthly revenue range (low, best, high) with a confidence score from 0 to 100, and lists the evidence used. Revenue is labelled disclosed only when the founder published it.

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The 19 public source types

Each product is checked against the same list. 17 source types have returned data at least once; two are currently blocked for automated access. On every profile we show two numbers: sources scanned for that product and sources that returned data.

SourceWhat it tells usChecksProducts with data
WebsitePricing, customer counts and testimonials on the product site8,2743,187
Social mentionsMentions across social networks6,7101,233
TikTokCreator videos about the product6,850499
YouTubeReviews and tutorials6,851444
RedditDiscussions and founder posts6,850434
Job listingsHiring activity (team growth)6,857360
LinkedIn company pageCompany size and updates6,780305
Google AdsPaid search activity6,868259
Review sites (G2/Capterra/Trustpilot)Review volume and rating6,858257
LinkedIn postsFounder and team posts6,850208
LinkedIn AdsB2B ad activity6,853173
Meta AdsFacebook/Instagram ad activity6,871132
ThreadsFounder posts6,85099
Google TrendsSearch interest over time10066
TikTok AdsPaid TikTok activity6,87257
X (Twitter)Founder revenue posts6,85020
Acquisition marketplacesRevenue shown on acquisition marketplaces6,8574
TrustpilotConsumer reviews8,2740
Reddit AdsPaid Reddit activity6,8500

Evidence weights

Evidence typeWeight
Founder-disclosed MRR, ARR or customer count (with link)Highest (5/5)
Self-reported figures on the product website or launch listingMedium (3/5)
Ad activityMedium (3/5)
Public pricing page (ARPU)Lower (2/5)

Older claims lose weight over time (half-life 180 days).

How the range is computed

  1. Each usable signal produces its own monthly revenue estimate (for example customer count × price from the pricing page).
  2. Estimates are combined, weighting disclosed revenue highest.
  3. The best estimate is the weighted centre; the published range is half to one and a half times the best estimate.
  4. Confidence rises with the weight and number of agreeing signals and falls when only one weak signal exists.

What the confidence score means

Limits

Public signals cannot see churn, profit, enterprise contracts or private revenue. Self-reported customer counts can include free users, which inflates low-confidence estimates. Estimates are recomputed weekly and change as new evidence appears.

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