SaaS revenue calculator (MRR, ARR, 12-month range)
Enter an average price, paying customers, monthly growth and churn to get MRR, ARR and a 12-month projection. The result is shown as a range — half to one and a half times the central figure, the same band TrendLens uses for its estimates — and your price is compared with the median plan price of the category from 9,252 real pricing tiers.
Formula
- MRR = average price × paying customers. ARR = MRR × 12.
- Each month: customers × (1 + growth − churn). The 12-month MRR uses that compounding.
- Range = 0.5× to 1.5× the central figure, because real ARPU, discounts and annual plans move revenue a lot.
- Category median = median monthly USD plan price on public pricing pages in that category (see benchmarks).
Want to check a niche first? Use the niche validator.